Links help visitors verify who you are and find related channels. They should support the sale, not replace it.
Social links
Add the platforms where you are active and where buyers can see more of your work. Avoid adding empty or inactive profiles just to fill space.
Use the same handle your audience recognizes where possible.
Text links
Text links are useful for:
- Newsletter signup pages.
- Podcast or video channels.
- Portfolio pages.
- Community spaces.
- External resources customers need.
Write labels that explain the destination. "Free pricing calculator" is clearer than "Click here".
Order links by intent
Place commercial links before passive links. If your goal is selling a product, keep social links lower on the page so customers are not pulled away too early.
Check every URL
Open each link after saving. Broken links reduce trust quickly, especially on launch day.