Launch checklist

A good launch does not require a complex funnel. It does require a page that answers the buyer's basic questions, a checkout flow that works and a simple plan for sending people to the page.

Use this checklist before you share your storefront widely.

1. Account and profile

Confirm the identity details customers see first:

• Your display name is the name your audience knows.
• Your username is short, readable and easy to share.
• Your profile image works at a small size.
• Your bio explains who you help and what people can buy.
• Your account email is one you control.

Your public storefront URL uses your username, so treat it like part of your launch message.

2. Storefront design

Open Storefront and review the design before adding more offers:

• Choose a template that fits your audience and offer type.
• Pick an accent color that is readable against the page.
• Keep the top of the page focused on the most important action.
• Add only the social links you actively use.
• Add text links only when they support the buyer journey.

Most visitors will arrive from mobile social apps. Preview the page on a phone and check the first screen before launch.

3. Page structure

The page structure should guide visitors from trust to action:

1. Profile and short bio.
2. Main paid offer or lead magnet.
3. Supporting products, coaching or course links.
4. Useful media, social proof or external resources.
5. Social links and lower-priority destinations.

If a link pulls visitors away from buying, move it lower or remove it for launch.

4. Offer clarity

Every paid offer should make the value obvious without a direct message.

Check that the product, course or coaching page explains:

• Who it is for.
• What is included.
• What outcome it helps with.
• How delivery works after purchase.
• Any file formats, access rules, session length or preparation steps.
• Whether a sale price, discount code or limited bonus applies.

If a customer would ask "what happens after I buy?", the page needs more copy.

5. Product readiness

Digital products, courses and coaching offers each have different readiness checks.

For digital products:

• Files are uploaded.
• File names are clear.
• The product has a valid price.
• The product is live, not draft.

For courses:

• Modules and lessons are in a logical order.
• Preview lessons are intentional.
• Video and attachment files are attached to the correct lessons.
• The course page describes the learning outcome.

For coaching:

• Session duration and promise are clear.
• Availability rules are realistic.
• Calendar connection is set up if you use Google Calendar sync.
• Reschedule and preparation expectations are clear.

6. Payment and payout readiness

Before sending traffic to paid offers, open Payouts and confirm Stripe Connect is complete enough for live checkout.

Payment readiness usually means:

• Your connected Stripe account exists.
• Stripe has the identity and business details it needs.
• Charges are enabled.
• Payouts are enabled.
• No urgent Stripe requirements are blocking payments.

Stripe may request additional information depending on your country and account status. Complete those requests before a public launch.

7. Audience capture

Not every visitor will buy on the first visit. Add a lead magnet or email capture if you want a lower-friction action.

Good launch capture examples:

• "Get the free checklist."
• "Join the course waitlist."
• "Get the launch discount first."
• "Send me the replay."

Tag subscribers by the form or offer they joined from so follow-up is easier later.

8. Test the customer path

Do one pass as if you are a customer:

1. Open the public storefront.
2. Tap the main offer.
3. Read the product page on mobile.
4. Open checkout.
5. Confirm the price, title and checkout details look right.
6. Return to the storefront and test secondary links.

Do not ask customers to report obvious broken links for you. Launch with the basic path already tested.

9. Prepare your launch messages

You do not need a long campaign, but you should prepare the first few messages.

A simple sequence:

1. Warm-up: explain the problem your offer solves.
2. Launch: share the storefront link and the offer promise.
3. Proof or preview: show what is inside or who it helps.
4. Reminder: explain why now is a good time to act.
5. Final note: mention any deadline, bonus or founding price.

Send people to the storefront, not to a long thread of instructions.

10. After launch

Once traffic starts, review:

• Storefront visits.
• Product clicks.
• Checkout starts.
• Purchases.
• Email subscribers.
• Customer replies and support questions.

If people visit but do not buy, improve the offer copy. If people click checkout but do not complete purchase, review price, payment readiness and checkout friction. If people buy but ask the same question afterward, improve delivery instructions.