Publish and share your storefront

Your storefront should have one obvious job when you share it. For a launch, that job is usually to sell the main offer or capture interested visitors.

Before publishing widely, make the page easy to understand on mobile.

Find your public URL

Your public storefront uses your username, for example:

mercato.so/yourname

Use this link in social bios, launch posts, email signatures, video descriptions and direct messages.

Choose the first screen

The first screen should make a visitor feel oriented.

It should show:

• Your name or brand.
• A recognizable image.
• A short bio or tagline.
• The main action you want visitors to take.

If the first paid offer is below too many links, visitors may leave before seeing it.

Place the main offer high

In Storefront, use the Page Structure tab to position products, courses, coaching, lead magnets and links.

For launch pages, a strong order is:

1. Main offer.
2. Lead magnet or waitlist if relevant.
3. Supporting offer or proof.
4. Media links or external resources.
5. Social links.

This helps visitors who are ready to buy and visitors who need a lower-friction next step.

Use links with intent

Top links and external links are useful when they support the journey. They can also distract from checkout.

Good launch links:

• "Watch the product walkthrough."
• "Join the waitlist."
• "Read customer examples."
• "Book a strategy call."

Weak launch links:

• "My website."
• "Latest post."
• "Random resources."

Every link should earn its place.

Preview on mobile

Before sharing, check:

• Headline and bio fit cleanly.
• Buttons are easy to tap.
• Product cards are visible and readable.
• Social icons do not dominate the page.
• Links open the right destination.
• Checkout opens from paid offers.

Most creator traffic comes from mobile apps, so mobile preview matters more than desktop polish.

Share with a small group first

Before a public launch, send the page to a few trusted people and ask:

• What do you think this page is selling?
• Who is the main offer for?
• What would stop you from buying?
• Did any link or checkout step feel confusing?

Use the answers to fix clarity, not to redesign everything.

Add the link to your launch surfaces

Once ready, update:

• Instagram, TikTok, X, YouTube or LinkedIn bio links.
• Newsletter footer.
• Pinned social posts.
• Video descriptions.
• Community profile links.
• Email signature if relevant.

Use the same link consistently during launch so analytics and customer behavior are easier to understand.